Scalping tickets is a good dealAt this time in 1996 the Steelers were headed for Super Bowl XXX in Phoenix and $200 end zone seats were going for $1,000 in the Three Rivers parking lot. Good seats cost much more in Arizona.bill steigerwaldJan 20, 20261ShareJan. 20, 1996Sales were hot in Arizona too — and perfectly legalWho ended up sitting in those scalped end-zone tickets that were sold in Pittsburgh for $1,300 each?